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    How Big Is Google’s BERT Machine Learning Update?

    Big Is Google’s BERT Machine Learning Update

    Google has introduced a revolutionary update with groundbreaking features though it isn’t making as much noise as Google’s updates usually do. We’re talking about what’s called the BERT update. Specifically, it deals with Google understanding the user intent of queries better. For that Google has employed neural networking techniques, specifically called Bidirectional Encoder Representations from … Continue reading How Big Is Google’s BERT Machine Learning Update?

    Why Google Experimented With Adding Place Names to Title Tags

    Title Tags

    SEO is constantly evolving, simply because it involves optimizing for the search engines, which keep introducing updates to their algorithms. That’s why social media optimization services in Long Island always keep tabs on the changes. Sporadic Reports of Google Adding Place Names to Title Tags Google seems to be experimenting with adding the name of … Continue reading Why Google Experimented With Adding Place Names to Title Tags

    Why Videos Mean the World to Digital Marketing Success

    Videos Mean the World to Digital Marketing Success

    Video creation and marketing are among the prime services provided by reputed companies offering Long Island digital marketing services. They make a significant difference to the marketing strategies of businesses, making them more efficient and ROI-generating. Sometimes. statistics can tell a lot more than large blocks of text, just like how the visual appeal of … Continue reading Why Videos Mean the World to Digital Marketing Success

    Best Practices to Ensure a High-converting Landing Page

    Best Practices to Ensure a High-converting Landing Page

    Strategically created PPC campaigns can drive leads as well as sales to your website. Following the click on PPC ads, visitors will be directed to the landing page, which is where visitors can be converted to leads. Long Island digital marketing services include effective landing page design for business’ PPC campaigns. A proper clutter-free design … Continue reading Best Practices to Ensure a High-converting Landing Page

    Why Coordinating SEO and PPC Strategies Can Give Results

    Why Coordinating SEO and PPC Strategies Can Give Results

    One of the strategies Long Island website marketing companies employ is combining SEO and PPC campaigns for the maximum gains in terms of traffic, conversions and brand building for their clients. Why SEO and PPC Complement Each Other Most successful digital marketing campaigns combine SEO with PPC. They both have their benefits. However, PPC or … Continue reading Why Coordinating SEO and PPC Strategies Can Give Results