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    The Search Engine from the Perspective of Google Search Videos

    Google Search Videos

    Does search evolve? Google’s latest video explains how search works and evolves. The new video is actually the latest version of a 2012 video, and clearly explains that search changes. The video clearly depicts how Google manages to return search results. When you search something online, Google refers to the thousands, even millions of web … Continue reading The Search Engine from the Perspective of Google Search Videos

    Importance of Landing Page Optimization and Ad Content for PPC

    Importance of Landing Page Optimization and Ad Content

    In our previous blogs we dealt with the importance of Google’s Quality Score for PPC ads and setting up ad groups. The success of digital marketing in Long Island depends on these factors, but there are a few other things to remember as well in PPC marketing. We talk about so many things when it … Continue reading Importance of Landing Page Optimization and Ad Content for PPC

    Why Setting up Ad Groups and Keywords for PPC Is Important

    Why Setting up Ad Groups and Keywords for PPC

    In our previous blog we saw the importance of pay-per-click (PPC) campaigns and their importance for search engine optimization in Long Island or any place for that matter. As we mentioned, we’re focusing on ad groups and keywords in this blog. When it comes to PPC ads, keywords and ad groups form the backbone of … Continue reading Why Setting up Ad Groups and Keywords for PPC Is Important

    How to Make PPC Ads More Efficient by Improving the Quality Score

    Make PPC Ads More Efficient

    Pay-per-click (PPC) is an important aspect of digital marketing. SEO packages in New York offered by advanced digital marketing companies ensure that you attain a good Google AdWords quality score for your PPC ads so you can experience higher click-through rates (CTR) and lowered ad costs as well. Why the Quality Score Is So Important … Continue reading How to Make PPC Ads More Efficient by Improving the Quality Score

    6 Tips for Creating Valuable How-to Content for Your Website

    Content for Your Website

    Content Marketing is one of the best methodologies for marketing your website and your business. Creating content that is search engine-friendly is the right way to capture audience attention. You can boost search engine optimization in your website by posting relevant, valuable information and frequently updating it. The importance of content marketing lies in the … Continue reading 6 Tips for Creating Valuable How-to Content for Your Website

    Mixed Content Issues in Your Website – How to Fix Them?

    Mixed Content Issues

    Referred to as ‘HTTP over HTTPS’, mixed content is a condition, when an HTTPS (Hyper Text Transfer Protocol Secure) site also contains some elements that are loaded using the plaintext HTTP protocol. This means that a secure web page (loaded through HTTPS) which contains scripts, styles, images or other linked content is served through the … Continue reading Mixed Content Issues in Your Website – How to Fix Them?

    How to Get to the Rich Results and Why They Matter

    Rich Results

    There are lots of things that make up a good performance on the search results page, and you also have aspects such as rich results that companies offering organic search engine optimization in Long Island deal with. Google’s Structured Data Requirements for Rich Results Google insists on following its structured data requirements for ensuring rich … Continue reading How to Get to the Rich Results and Why They Matter