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    Our Top 10 Most Popular and Informative Blog Posts of 2019

    Most Popular and Informative Blog

    All through 2019, we have been enlightening audiences with deep insights as well as the latest trends in digital marketing. Search engine algorithms keep changing, with minor updates being launched all the time. Core algorithmic updates are less frequent, but the changes in rankings they bring about could panic website owners. But that isn’t the … Continue reading Our Top 10 Most Popular and Informative Blog Posts of 2019

    How to Improve Your Local SEO – Consider These Eight Strategies

    How to Improve Your Local SEO

    Whether on a mobile browser, laptop, tablet or smart speaker, most people are nowadays searching for different types of information and to locate reliable providers. A large number of companies are recognizing this and increasing their focus on local search engine optimization. “Locating Your Target Market” – this is perhaps one of the most on-going … Continue reading How to Improve Your Local SEO – Consider These Eight Strategies

    How Searching for “Christmas” Gave Some Idea of How PPC Ads Work

    Searching for “Christmas” Gave Some Idea of How PPC Ads Work

    Pay-per-click (PPC) or paid search is an integral element of digital marketing, and one of these days an interesting phenomenon was noticed in Google search that just served to enlighten us about Google’s discretion in placing ads. How a Christmas Search Returned Strange Ads Searching for an innocent and family-friendly term like “Christmas” on November … Continue reading How Searching for “Christmas” Gave Some Idea of How PPC Ads Work

    The Year of BERT – Why 2019 Was the Year of the Big Updates

    The Year of BERT

    If there’s one thing experienced companies helping businesses and institutions by offering Long Island search engine optimization solutions always keep their eyes and ears open for, it’s algorithmic updates. Google’s algorithmic updates keep striking every now and then, more frequently in the past 5 years, making search engine optimization (SEO) more dynamic now than ever … Continue reading The Year of BERT – Why 2019 Was the Year of the Big Updates

    Long Island MedResponsive Launches New Website for Asklipios Medical

    New Website for Asklipios Medical

    Long Island MedResponsive is pleased to announce the launch of the new website for its client – Asklipios Medical. A Long Island SEO and web design company with extensive experience in the industry, we have assisted diverse healthcare clients in meeting their unique web design, development and SEO goals. Responsive web design and development is … Continue reading Long Island MedResponsive Launches New Website for Asklipios Medical

    Google Confirms November 2019 Local Search Update

    November 2019 Local Search Update

    Google makes significant, broad changes to their search algorithms and systems several times a year, which are often referred to as “core updates.” In early November, Google added neural matching in local search, which led to several local ranking changes in the past month. Google recently confirmed this “Nov. 2019 Local Search Update” through its … Continue reading Google Confirms November 2019 Local Search Update

    Frequently Asked Questions on Google’s BERT Algorithm

    Google’s BERT Algorithm

    It was on October 25, 2019 that Google announced BERT (Bidirectional Encoder Representations from Transformers), its biggest algorithm update since RankBrain in 2015. Considered to be the most important update in five years, Google’s BERT rollout is expected to impact your site’s organic rankings. With BERT, Google aims at understanding the complete context of a … Continue reading Frequently Asked Questions on Google’s BERT Algorithm

    What Google’s 2012 Video Tells Us about the Evolution of Search

    Google’s 2012 Video Tells Us about the Evolution of Search

    Following up on our earlier blog where we discussed Google’s latest “How Google Search Works” video, we look back at how Matt Cutts discussed the search mechanism back in 2012. Interestingly, we do find some differences when we compare the 2019 video with the 2012 one, that show search has evolved a great deal in … Continue reading What Google’s 2012 Video Tells Us about the Evolution of Search