15 Actionable Tips for Social Media Success in 2021

Social Media

The significance of social media in business is growing rapidly with every year. This is because the number of active social media users is also on the rise and it is the right place for businesses to engage with potential buyers and convert them to loyal customers. Some businesses often ignore the importance of social media marketing; however, it plays a crucial role in driving traffic to your website and increasing sales. According to Statista, in 2018, the average time people spent on social media was 135 minutes per day. According to backlinko, in 2020 the average time spent on social media per day is 2 hours 24 minutes globally for users aged 16 to 64 on any device. The same research also states that in 2020, 3.81 billion people actively used social media in the world, which is an increase of 9.2% year-on-year from 3.48 billion in 2019. So, social media helps businesses to generate new leads, raise awareness and drive traffic. Businesses can ideally associate with a professional SEO service to develop a strong social media strategy to increase traffic, sales and revenue.

If you are planning to grow your business in 2021, social media platform is the right place to begin with and here are 15 actionable tips for social media success.

  • Determine your Goals and Objectives: To set up an effective social media campaign, having a clear idea about the organizational goals is essential. Writing down the goals that you want to achieve is a new social media marketing tip for 2021. Once you have your organization goals ready, the next step is to ensure that your goals are precise, flexible and measureable.
  • Understand your Audience and Engage with them: To get more traffic to your website, it is important to understand what your audience wants. Identify what your audiences want and this is vital to develop an effective social media marketing strategy. To build a strong relationship with your potential audience, you have to speak to them directly, by responding to their comments and feedback. You can also tag your followers that talk about the same topic, or use hashtags to help people find what they are looking for. Make sure to listen to your potential audience too to know what they want.
  • Maintain a Social Media Content Calendar: Make sure to brainstorm for a few hours and determine the social media content. So if you have the content ready, plan out your posts ahead of time and post them when it is scheduled to post.
    With social media content calendar, you can plan publishing each and every piece of content beforehand, and it will also keep the users engaged with you. With this calendar, you can allocate each marketing resources to their task.calendar
    Source: www.relevance.com
  • Choose the Right Platform: Having multiple social media accounts is fine, and what matters is the quality of the content that you share on the platforms. So to determine the right platform it is important to understand the mission of each social media platform. For example, Facebook is ideal for news and entertainment and it is an effective way of connecting with target audience. Instagram is the best place for visual products like cosmetics, fashion etc. LinkedIn is ideal for business professionals and their networking for B2B audiences.
  • Humanize your Brand: Treat your audience the way they like to be treated. So do not send automated messages to your customers, make sure to add a personal note. Be true and honest to your customers and define your brand’s personality. You can use storytelling methods to promote your products to which they can relate. You can also take your followers behind the scenes to let your customers know the culture of your company and people.
  • Never Ignore Negative Feedback: Social media is a platform where you can connect with your potential audience and also get feedbacks from them directly. So you may receive both positive and negative feedback. Make sure to respond to negative feedback, do not leave them unanswered or delete negative comments. According to research by Forrester, 64% of the brand experience is negative and gets a rating of “poor, just fine, or extremely poor” and only 37% of this is considered a great customer experience. So, if you find any negative comments, acknowledge them by responding quickly.
  • Facebook Analytics: Facebook has around 2 billion users, and the Facebook Analytics tool offers deep insights that help you understand your customer’s journey across your page. To promote user engagement on your social media page, you can offer various offers or discounts.
  • Perform a Social Media Audit: Social media audit is essential to keep your social media presence relevant. Find out what is working, make improvements and find any rising issues. To begin with, choose your reporting timeframes, daily, weekly, monthly or even yearly. It will help your business focus more on social media marketing on your business goals. It also shows how you performing, what should be changed and how to make the most of social media.
  • Collaborate More: One of the best advantages of social media is that it helps businesses to build a community and it is best possible through collaboration. If there are like-minded businesses, you can collaborate with them and host a giveaway to get more customers. You can also collaborate with influencers that have good followers as they are more engaged and trusted by consumers. It helps you to reach out to and build relationship with a wider audience.
  • Keep an Eye on your Competitors’ Profile: You may not want to copy your competitor but, keeping an eye on what they are doing, how they are engaging with their customers and potential audience is important to stay ahead of the competitors. Following is an example of Tesla’s competitive intelligence report.intelligence report
    Source: www.talkwalker.com

    With competitor analysis you can understand what they are doing on social media and gain some ideas about where you can improve. Maintain a chart that lists out their strengths and weakness.

  • Evaluate Followers’ Growth: With rising number of engagements, the number of followers should also increase. If there is no rise in your customer base’s number, your content may be meaningless and useless. So, keep a tab on the growth of your followers.
  • Ask Questions from your Audience: Asking questions or conducting a survey among your audience helps you to understand your target audience better, and also enlighten your business with many more digital marketing ideas. This also increases user engagement.
  • Calculate ROI: Measuring ROI monthly is an important step in any social media marketing strategy. It helps to provide a deep insight into your social media performance. It tells you what is working and what is not working in your social media marketing strategies and the areas to improve.
  • Be Consistent: Social media strategy is a full-time job and not a temporary one where you can post a blog and walk away. To keep your followers close and ensure continuous user engagement, it is important to maintain a constant online presence with regular posts. So, post content that educates and entertains buyers, share curated content relevant to your audience and do not post hard sell content promoting your product.
  • Stay ahead of Social Media Trends: Social media keeps changing its algorithm every now. So, keep up with the latest social media trends. Being aware of how to utilize the latest updates and trends will help your website remain competitive and receive more return on investment.
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Social media channels are important for any business to grow their customer base by connecting with them on a higher level. So, if you want good social media marketing results you can approach a social media marketing company that will help implement an effective social media strategy that works best for you.