5 Internal Linking Strategies to Improve SEO

Internal Linking Strategies

  • 1

Internal links involve adding hyperlinks connecting pages on the same website. In simple words, an internal link connects one page of a website to another page of the same website. These links help Google to navigate your site and users to navigate your site and find the content they want. Internal links distribute PageRank throughout a site, and this helps the page to better rank in search. An experienced SEO company in New York can help you set up a strong internal linking strategy for SEO success.

There are different types of internal links, like the links on a site’s homepage, menu, etc. You can also add contextual links within your content. Contextual links lead your users to interesting, related content. Along with that search engines can find what content on your site is related and determine its value. Search engines value a page that receives more links. Therefore, good internal links are critical to boost SEO.
Internal linking:

  • Helps in website navigation
  • Defines site architecture and hierarchy
  • Distribute page authority and ranking power throughout the site

There are many things to consider when setting up an internal linking strategy. Here are 5 internal linking best practices:

  • Determine the best Structure for your Site: According to Yoast, website owners should imagine that their website is a pyramid. At the top is your homepage; below that there are sections or categories, and further down, are the individual pages and posts (subcategories could appear in between). Ideally, your website menu should reflect this structure.
  • Create Lots of Content: To create lots of internal links, you must create many internal pages. This will provide a lot of linkable content. The more links you have, the better your linking strategy will be. To create content that is keyword rich to link pages naturally, you need a proper strategy. Ubersuggest can help you find appropriate keywords to create a lot of high-quality content.
    • Enter your keyword and click search
    • Click keyword ideas in the bar on the left side
    • From the keyword choices, focus on keywords that have a high search volume. This would improve your chances of being ranked on the first page.

    Opportunities for internal linking should happen naturally, but you can help things by using long-tail keywords in your content.

  • Use Links that are Natural for the Reader: To add value and information to the internal-linking, it needs a user-focused approach. Internal linking improves user engagement on your site. When a reader sees an informative link that exactly matches the context of the content, they probably click on that link. This link can be an external link or an internal link. If that link is an internal link, the site visitor stays in your website for a longer period.

    In a SearchEngineWatch article, Dave Davies points out that when you place links in your content, you are telling the search engine that the link is relevant and important. You want your users to click on that link and go to that link directly. What you are linking should be so relevant that your user may want to stop what they are reading and go to that page. Content links signal both search engines and users that the content you are linking is good. It helps readers and also your SEO.

  • Link Hierarchical Pages: If you have hierarchical pages on your site, link parent pages to its child pages and the opposite. You should also link sibling pages to each other. On a well-organized site these pages should be related and linking them in this manner will make perfect sense.
  • Use Anchor Text: When you have decided which links should be on a page and which pages should get link value, it is essential to use the correct anchor text (the clickable text visitors see). In the following example provided by Yoast, the anchor text of the two internal links are ‘link schemes’ and ‘paid links

    anchor text

If you are over-optimizing (keyword stuffing) anchor text, it might hurt your website. Earlier, it was possible to give the same keywords for all anchor text and Google would rank your site higher for that keyword. Google has now become smarter and can understand the content around the anchor text says more about keyword’s relevancy than the anchor text itself. So, when you use anchor text make sure it is natural. Use keywords but don’t add the exact same keywords to the anchor text of every link.

Good internal linking offers many benefits for SEO. As much as possible, link to relevant content in your internal linking. Consistent internal linking can result in more robust link profile and better SEO. Check your old content to ensure that it has sufficient internal links. Internal linking allows you to show related content and content that is more informative and valuable. Thus, both Google and users will understand your site better, which will, in turn, increase your chance of ranking higher. An experienced SEO company in New York can help you implement the right internal linking strategies to boost your SEO.