You could argue that apps are probably the greatest invention since the wheel. That’s why software development for businesses focuses a great deal on developing apps. Research states that mobile app downloads could hit 258 billion by 2022 and the number of app users could exceed 7 billion globally by 2021.
Realizing Just What a Breakthrough Apps Are
The Internet and user-friendly websites were considered great tools to help with various services, but apps have taken that convenience to the next level. Not only are apps helpful to users, they also provide great marketing and customer engagement opportunities for businesses that offer these apps.
It isn’t always practical to physically widen your business to new locations. Among the many challenges involved are the prohibitive costs. But with apps, you can reach out to customers from various geographic locations. You can widen your audience significantly because people just love the convenience of apps. Through apps they can really be drawn to your business.
Still Room for Innovation
With mobile apps already advanced to such a level that they can perform just about any task involving our daily life, from ordering food and paying bills to setting up conferences and leading the way while traveling, what more can we expect from apps in 2021? In fact, as you get deeper into researching the trends around you, you do realize there is a lot more potential for further innovation and an even friendlier but more advanced user experience. Let’s go through certain specific trends that could define the user experience in 2021 and the years to come.
The 7 Big Trends to Expect in 2021 and Beyond
- Artificial Intelligence
The single biggest trend that comes to people’s minds is artificial intelligence (AI). That’s because we have already begun to see the effects of the technology. What AI can do is make the user experience even more pleasant by telling developers what users really want. AI technologies help monitor user behavior. That feedback can help developers improve their apps. AI also helps in personalizing apps according to the needs of your target audience. People of specific demographic groups or geographic locations may have specific interests and requirements, and AI can help developers realize what those needs are and serve them accordingly.
- Internet of Things
This brings us to the Internet of Things (IoT). This could well be the future of mobile apps. It’s where all machines are connected. They could lead developers to open-source development, sharing their development with other developers and companies. It could lead to hybrid development as well, where you have apps that make use of native features of the device, and also work with various kinds of devices and platforms. As a result, such apps only need lesser hardware capabilities and also minimize the development expenses.
- Cloud Apps
Cloud-based development is another trend we could see in app development. The cloud brings with it a lot of advantages including the fact that it makes cross-platform development a lot easier. Developers have the freedom to work with any platform they choose. There isn’t any need for code writing, so database integration is smoother. The end result of all this is that app development time is significantly reduced. Moreover, with cloud apps, users don’t need to download them to their device.
The potential of 5G could be a defining factor. 5G is a lot faster than the 4G global wireless standard, and that affects every aspect of the mobile phone’s performance. 5G is particularly designed for advanced apps employing 4K video streaming, virtual reality and augmented reality. Developers would be able to use the power of 5G for creating high tech apps that feature amazing performance for not just personal use, but also business and professional applications. With significant network capability, users can enjoy a more uniform experience and increased reliability.
- Advanced Chatbots
Chatbots could advance further, to the level where they play an even greater role in daily communications. Their conversations could get richer with multimedia content, interactive GIFs, video conferencing, etc. Chatbots could advance to the extent that they enable us to pay bills, order stuff online and book appointments as well while we are still on the chat platform.
- More Innovation in Mobile Commerce
Mobile wallets such as Google Pay are already common, helping pay for many services conveniently. However, there still are some rough edges to set right. So, we could see further improvements in user-friendliness. You can also expect increased security in money transfers and mobile banking, while location-based payment solutions would also see greater innovation.
- Greater Use of Beacons
Beacons will become even more important in app design. Beacons make use of Bluetooth technology to send and receive signals, and help in location-based searching. They help in information exchange, which is important for sales. Beacons belong to a mobile phone’s indoor positioning system, and apps using that data can provide more customized service.
With experienced digital marketing companies offering comprehensive services to help businesses reach out to their potential customers, your business can benefit from advanced mobile app development incorporating all the latest trends.