Writing blog posts that are readable and enjoyable requires skill. But in this world of business blogging, you need to know how to write a SEO-friendly blog post toppled with alluring writing that will help increase your rankings. For that, you need to optimize your blog posts for search engine optimization (SEO). SEO will help your blog can rank higher in the Google search results and generate organic traffic to your website. Many bloggers fail to take advantage of the massive marketing potential of their blogs. In fact, a study by blogger.com says that although roughly 60% of businesses have blogs, 65% of blog owners haven’t even updated their content in the past year. If you want your website to benefit from the blogging, provide fresh, relevant content and optimize your blog posts for SEO. You can also rely on any experienced search engine optimization company in New York to create SEO-friendly blog posts for your site.
Importance of SEO-Friendly Blog Posts during the Pandemic
The coronavirus crisis has had a devastating effect on thousands of lives and businesses worldwide. Many are still recovering from it and we don’t know how many more will get impacted in coming days. The global stock market has already started to crash, which implies that, in some way sooner or later, everyone will be affected. So, how can we keep our business activities aliveduring this unprecedented crisis?
One way is through SEO-friendly blog posts. Yes! You heard it right.
COVID-19 has significantly changed our way of life and we are witnessing an exponential increased internet usage. With the already-growing reliance on search engines and the acceleration of this trend during this COVID-19 situation, search engine marketing (in the form of PPC or SEO) has become a mission-critical pursuit for businesses. Even if your local business was shutdown due to the lockdowns or quarantine, search engine traffic hasn’t been locked for you- you can still share your expertise, present your products, exchange opinions, collect feedback, plan future campaigns, and more with your customers through blog posts. Also, blogging can be used as medium to show your support for your community. Therefore, invest in your website and blog content to make sure that you continue communicating with existing and prospective customers and partners during the pandemic.
Having informative blog posts as a part of your SEO strategy would make for trust-building, familiarity-breeding and quality encounters. When consumers are able to venture out again, they would probably start looking up for businesses that they’ve seen a few times during all that web surfing. In fact, according to HubSpot, companies that publish 16 or more blog posts per month generate 4.5X more leads than those that publish four posts (or less).
Altogether, the goal of a blog is to offer information that both users and search engines will enjoy and find useful. They are powerful tools for individuals and companies looking to increase their online visibility. Therefore, write blog posts that are SEO-friendly and readable. To attain the most traffic and maximize visibility, build a strong SEO foundation for your blog posts using a variety of SEO tactics.
7 Effective Tips for Blog Posts Optimization
Without spending a fortune on costly tools and services, you can optimize your blog posts for users and search engines with some effective SEO tips. The techniques that you apply to optimize your blog for SEO will increase your blog’s findability and generate more traffic to your website.
Check out these SEO tips that will help get your blog noticed.
- Think: “Who is your reader and what do you want to tell them”
When you starting writing for a blog posts, determine a purpose and target your audience. You just can’t simply start writing or typing whatever comes into your head, especially if you are blogging for business. You need to look at look at your customer base and determine what you are going to showcase through your blog posts – such as showcasing a new product for your business, explaining how to perform a certain task related to your business, letting audience know that you are still serving the community in these challenging times, and so on.
Try to see if your blog posts can meet your audience needs. Ask yourself questions such as “Who are your current potential customers”, “why do they do business with you?”, “what useful information will they found in this blog posts?” “How will this information help my customers/audiences?” Get answers for these questions and tailor your content accordingly.
- Do Keyword Research
Once you have determined your purpose and audience, it’s time to find the right keywords to optimize your blog. In the blog-writing process, keyword research is the most essential step. Even if this step is often overlooked, keyword analysis helps for on-page optimization, and helps you determine which topics your target audience is interested in based on search engine data. It will ensure that you are writing about topics that people are actually searching for.
Find out what keyword gets the most traffic and explore the search volume of multiple related keywords. However, you can rely on a variety of tools and techniques for finding related keywords that may be relevant to your blog post. Top tools include the Google Adwords Keyword Tool and semrush.com. These tools will allow you to find keywords related to your topic and even can spy on your competitor to see what words and phrases they are targeting to bring traffic to their site. Google Trends is another free, easy-to-use tool that visualizes search interest in related topics.
- Keyword Placement:
Once you have found keywords relevant to your business, you need to place them where they will have the most impact for humans and search engine crawlers indexing your content. The following places are best to have a keyword:
b. Headings and subheadings
c. Title Tag
d. Meta Description
f. Link Text
g. Image File Names and Alt Text
h. Introductory sentence and concluding paragraph of a blog post
i. Anchor text
NOTE: Even though placing keywords in these areas are good for your blog posts, don’t engage in keyword stuffing. Filling your content with too many keywords will irritate your followers and you will also get penalized by Google. Therefore, use keywords strategically.
- Write an Effective Title for your Blog Post:
The title of your blog is the first component a reader and search engine notices. It determines the relevancy of your content. Write an effective, SEO-friendly title for your blog by including a relevant keyword in the title. This will make your article more relevant to the search query and motivate users to actually click on your article when they see it in search results.
Make sure that you include your keyword in the first 60 characters of your title as this is where Google cuts off the titles in the search engine page results. You can use the Google SERP Snippet Optimizer tool to predict what your blog post will look like in the Google’s search results. Aside from adding your relevant keyword, make sure the title is also catchy and click-worthy, because this is where click-through rate (CTR) plays an important role in SEO.
- Write Unique Content
With millions of blogs on the internet, it may sometimes feel that every worthwhile topic has already been sufficiently covered. But what really matters is for blogging success is having high quality, original content. Make sure that your content is unique and good.
Do not copy any text from internal content on your own website or from external content. Use a plagiarism check tool to find out whether you published unique website content or not. Creating good content increases the shareability of your blog posts. So focus on creating quality content!
- Internal Linking
Internal linking is crucial when optimizing your blog posts. Link to at least one of your own articles or webpages in your blog section, as it helps users easily navigate to other pages and increases engagement with these pages. Moreover, these links will create a contextual relationship between your webpages. It will also ensure a link back to your website if your article gets shared by another website.
- Broaden the Reach of Your Blog Posts using Social Media:
If you want to broaden the reach of your blog posts, utilize social media platforms, such as Facebook, Twitter, Instagram, Pinterest, YouTube and so on. Social media helps create connections with potential and current customers. Place the popular social media icons on your page. Don’t feel shy to ask your followers to share the post and express their opinion in the comments section. You can also ask them what they’d like to learn from your next post.
The days are gone when a few SEO tricks were enough to get your website to rank well in Google. Now, you need to have a SEO-friendly blog posts with good content to get leads to more links, shares, tweets and returning visitors to your website. Following the above-mentioned strategies can make a big difference to your SEO during these challenging times. You can also get professional support. Experienced digital marketing companies have experienced content writers who can provide you with fresh content and also help update your old posts, keeping in mind your audience requirements as well as SEO.
- Optimizing Old Blog Posts to Increase Your Web Traffic
- Why Upgrading Your Old Blog Posts & Pages Helps