Used on a number of social media platforms – most commonly on Twitter and Instagram- today, hashtags (aka “#”) play a crucial role in social media marketing. From a brand’s perspective, incorporating a hashtag with their posts helps them categorize content for their audience, allows their brand to get into conversations and establish their company as a voice for certain topics. On the other hand, from a user’s perspective, hashtags allow people to find posts that are relevant to their interests. Either way, hashtags have become a social media strategy that will help boost your brand’s social media engagement.
However, simply including a hashtag in a post won’t benefit you much; instead, you have to build a successful hashtag marketing campaign by choosing a hashtag that is new, memorable and unambiguous. Take a look at the infographic below for strategies to find the best hashtags.
Check out the infographic below