Affiliate Marketing – How does it Work? Some Key Strategies to be Successful

Affiliate Marketing

Affiliate marketing is a popular tactic that businesses adopt to boost their sales and generate revenue. This performance-based marketing model helps in the overall success of your business.

Here the company or business that develops products will be referred to as a retailer or advertiser. One who affiliates will be a publisher. The publisher promotes the products or services using a unique link, which sends traffic to the company’s website. If the lead purchases the product, the publisher will be paid a percentage of the sale. The most successful affiliate marketing programs are built on a solid foundation of research, strategy, and goal-setting. Long Island digital marketing agencies can support businesses with suitable affiliate marketing programs.

Performance-based Marketing Benefits

Affiliate marketing helps brands to

  • Generate leads
  • Increase sales and generate revenue
  • Build brand awareness
  • Scale your business with minimum cost
  • Broaden their connections
  • Save time on marketing
  • Get good return on investment (ROI)
  • Drive more web traffic

This marketing method is also cost-effective and easy to manage. Many successful brands work with a lot of affiliates to increase their sales. According to the report discussed in, 81% of marketers and 84% of publishers leverage the power of affiliate marketing and more than 50% of affiliate-referred traffic comes from mobile devices.

Unlike pay-per-click (PPC) ads, with affiliate marketing advertisers only pay out when a sale is made. Even if the affiliate marketing campaign goes ineffective, the company’s budget won’t be affected. At the same time, if your PPC campaign is poor and it leads to low quality leads, you still need to pay for that click. By paying for performance, risks also will be reduced in this marketing method.

To improve sales, companies can also list their products on an affiliate network. Several affiliate marketing websites and programs are available. Neil Patel has discussed the example of Amazon Associates affiliate program in his blog. This program also allows marketers to promote any item that is sold on their platform.

amazon associates

Affiliates can join this program for free and choose from over a million products to advertise to their customers. Affiliate marketers will get paid per sale or leads.

Some other top affiliate websites include ShareASale Affiliates, eBay Partners, Shopify Affiliate Program, StudioPress Affiliate Website and more. When combined with search engine optimization (SEO), Pay per Click (PPC) campaigns and email marketing support, affiliate marketing campaigns provide the most effective results.

Key Steps in the Affiliate Marketing Process

affiliate marketing

Key Affiliate Marketing Strategies for Businesses

Choose the right publisher or affiliate

Companies can either partner with individual affiliate marketers or with other companies to boost their product sales. Make sure that the publisher you choose is able to promote the products or services using a unique link, which sends traffic to your company website. Make sure that the affiliate marketer of your choice is skilled enough in promoting your products by implementing diverse marketing strategies such as sharing your product link in their websites or posting a review blog of your products to attract and convince potential customers, which increases sales. They must be able to influence consumers’ buying decisions and engage audience who trust them.

Publish high-quality content of your products

While choosing your niche, you should also have a clear understanding of your audience, their demographics, preferences, profession and other relevant information. To make your product familiar to consumers, consider creating and publishing high-quality content in the form of product reviews, tutorials, how-to videos, blogs, and articles. Email marketing is another effective tool to stay in touch with your target audience and directly communicate with them to promote affiliate products. Make sure you post insightful content that adds value. It would be great if the content addresses the audience pain points and provides solutions to their issues.

Balance between affiliate marketing and SEO

Affiliate marketing efforts for any business should go along with the search marketing efforts. If done right, SEO can also support these marketing methods.

balance affiliate marketing

Make sure to choose one or two profitable niches that are of interest to your customers and then try selling products from the same. Trying to sell different things from different product categories through affiliate links may not work. After choosing the right niche, consider revising the current keyword strategy based on the products you want to sell. Also use effective tools to identify long tail keywords. Optimizing your web page with high quality content helps in educating and converting visitors for affiliate websites. Make sure to add high-quality backlinks to improve the authority of the site.

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Use deals, coupons, and promotions

Coupons, deals and offers work well, mainly for highly competitive markets such as food, beauty, travel, or gadgets. Most consumers look for deals, discounts and offers when they shop online as well as during their visit to the grocery store. They mainly visit coupon sites to find deals. Partnering with such coupon sites can help drive sale volume and deliver ROI.

Consider choosing a few high-quality sites to benefit the most from your coupon affiliate marketing strategies. Choose coupon sites such as or that the shoppers are most familiar with.


Potential coupon affiliate sites make it easy to go through any affiliate marketing platforms. Also try to maintain a native coupon page on your site where visitors can go to find all your deals in one place.

Check your competitors

Competitive analysis helps you determine your affiliate marketing strategies, mainly in terms of cookie lengths, marketer’s commission rates and more. You can also consider increasing the payment rates for your affiliates, if you find that your competitors are paying out more. Analyzing their marketing strategies will help you build and optimize your own marketing programs.

SEO-driven affiliate marketing campaigns will help to place your brand on top and ensure you achieve the performance goals you’ve established. You can also consider partnering with a digital marketing firm in Long Island to balance your SEO and affiliate marketing efforts.