Best Practices for Optimizing SEO-friendly Title Tags

Practices for Optimizing SEO-friendly Title Tags

A title tag refers to an HTML element that provides an idea regarding the topic of a page. These tags are displayed at the top of the browser in the title bar. Even though it is a small element, it has a massive impact in SEO. Professional digital marketing services in Long Island will consider all such SEO aspects to improve their client’s rankings.

Of the four types of meta tags, meta title tags are a major factor in helping search engines understand what your page is about, and they are the first impression many people have of your page. Other meta tag types are Meta Keywords Attribute, Meta Description Attribute and Meta Robots Attribute.

Title tags can appear in search engine results pages (SERPs), web browsers, and social networks. The title tag of a web page is meant to be an accurate and concise description of a page’s content.

A good title tag is crucial for both users and search engines.

title tag

Why title tags are important for SEO

Meta title tags have a real impact on search rankings. Both people and search engines see this as the title of your page. This is the main reason why it is crucial to focus more on title tags.These tags work with the meta description, which is a sentence or phrase that adds more information about the page to give a brief idea of what your content is all about.

Title tags will also show up in browser tabs and users as well as search engines view this text as the “title” of your page.

title tags

Title tags are crucial for SEO, as they

  • decide how search engines read your title
  • determine the relevancy of the web page as a result in a search query
  • let readers know what information will be present on a page

Title Tag Optimization – Best Practices

Use the right tags

right tags

title tag

Instead of generic titles, use unique ones. Rare titles can increase the click-through-rate and avoid any duplicate content misunderstandings between you and the search engines. Along with creating eye-catching headlines, change title tags accordingly to optimize them for SEO purposes.

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Make sure to provide relevant title tag, based on the specific content of the page. Google may automatically change the title displayed in SERPs, if their algorithm is under the impression that the page title doesn’t accurately represent the content on that page.

Also, if your headline does not make a good title tag, write a suitable one.

social media marketing

While writing one, keep it short. Also, a title tag needs to communicate a benefit, just like a headline.

Meta title tags must be of optimal length

Search engines will cut off lengthy title tags with an ellipsis (…). The shorter tag looks better on the SERP, and it takes less time to read.

Meta Title Tags

Google usually displays the first 50-60 characters of a title tag. Try to keep your titles within 60 characters, which would increase the possibilities of all your titles being displayed properly. Characters can vary in width and Google’s display titles max out (currently) at 600 pixels.

Add keywords in title tags

Try to add focus keyword as close to the beginning of the title as possible in a natural way. This is very important, as Google looks at title tags to gather context for your page.

Add keywords in title tags

According to user experience research discussed in a MOZ article, people may scan as few as the first two words of a headline. If keywords were added to the end of the tag and if search engines cut it off, keywords are less likely to appear in searches. Consider using two different sets of keywords in title tag and H1, as this organically enhances SEO. Make sure to avoid any duplicate title tags.

Use action words and avoid stop words

Use action words and avoid stop words

Action words such as “Boost, Get, Take, Go and Learn” help attract users to click through. Using such words will let the user know what kind of content they can expect from your page. At the same time, try to avoid stop words such as “A, and, so, but, was, on and with.”

What exactly are Google Stop Words?

Watch this video to understand what Google Stop Words are, and how they affect SEO.


To meet individual SEO goals, you must understand how to use header tags. Search engine optimization services provided by experienced companies will be of great support in this regard.