Facebook Rolls Out 3 New Ways to Make Revenue with Video Content


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Social media is a major part of our lives now as audience engagement with social networks have grown day by day. The rapid growth and popularity of these platforms has made businesses try everything they can to attract audiences through social media marketing. Facebook is one of the most popular social media platforms that have always focused on providing remarkable and distinctive ways for businesses to connect with their customers in new and appealing ways. Recently, Facebook rolled out three updates aimed at helping content creators earn revenue through video content.

Facebook aims at equipping its content creators including video creators, media companies, cultural institutions, digipubs, businesses of all sizes and others with the tools and support they need to earn money and grow. Whether generating and sharing content is your primary business, Facebook wants you to build lively communities on its platform. These efforts of Facebook have proved successful, with the number of content creators earning the equivalent of $10,000 per month grew 88%, while content creators earning $1,000 per month grew 94%.

The latest efforts of Facebook were to launch 3 new ways for video monetization.

They are:

  • Earn money from all types of videos
  • Update in-stream ad eligibility to more content creators
  • Earn revenue from viewers

Let’s see each update in detail:

Earn Money from All Types of Videos

Facebook continues to make it possible for content creators to monetize all video types – from Live to short and long-form – and testing sticker ads in Stories. Since the launch of in-stream ads, FB has expanded the format to include pre, mid, post-roll and image ads, and formats specific to Live.

With this new update, video creators can now earn more revenue from videos as short as one minute long, which grants the option to run minimally interrupted ads at 30 seconds. With an ad shown no earlier than 1 minute, previously only 3 minute or longer videos could be monetized with in-stream ads.

However, for videos of three minutes or longer, a mid-roll ad –which is shown while the video is playing instead of before the video starts – can be shown in 45 seconds.

Though the new update pushes to earn more revenue from all types of videos, it’s more focused on short-form video monetization. Along with this, Facebook says that they will also begin testing the ability for content creators to monetize their FB Stories with ads that look like stickers and receive a portion of the resulting revenue.

FB is exploring in-stream ad formats – that increases engagement through rewards or product interaction – intending to help video creators’ enjoy increased payouts, provide a good viewing experience for viewers, and a way for advertisers to reach relevant audiences.

Updating in-Stream Ad Eligibility to More Content Creators

As the types of videos that can be monetized on Facebook expands, FB is updating its eligibility criteria to help more content creators to monetize their videos with in-stream ads- ads shown either before or during a video.

The platform now offers separate eligibility requirements for Pages interested in monetizing live streams. Meaning, to join FB’s in-stream ad for video-on-demand program, Pages must now have:

  • 600,000 total minutes viewed from any combination of video uploads in the past 60 days. This can include on-demand videos, Live streams and recording of previous Live videos, whereas previous eligibility requirements only considered at least 3 minute on-demand videos.
  • 5 or more active video uploads or previously Live videos – which must be published, not deleted, and compliant with Facebook’s Content Monetization Policies.

Previous eligibility requirements only considered at least 3-minute on-demand videos. However, along with these new criteria, content creators must still:

  • Publish from a Page (not a personal profile) with at least 10,000 followers
  • Be 18 years old
  • Located in a supported country, and their Page must pass and remain compliant with FB’s Partner Monetization Policies.

With the updated criteria, video creators can primarily create Live and short-form videos to monetize their recorded videos, expand paid online events and fan subscriptions to more countries.

Earn Revenue from Viewers

Facebook is making it easier for content creators to earn more money directly from their viewers or fan support via free Stars giveaways. Similar to Twitch’s ‘Bits’, FB Stars is a form of digital currency that users buy with real money and send to creators to reward them for their content. When FB Pages are eligible to run ads in live streams they’ll also be able to earn revenue through Stars. Content creators can earn a share of the revenue from the Stars they receive during a stream.

revenue viewers
Image Source: https://cdn.searchenginejournal.com/wp-content/uploads/2021/03/0cd64e48-e679-421c-859d-f73da365bbe0-6056592a9f622.jpeg

With a focus on rewarding fan loyalty, FB Stars enhance the connection between content creators and their community of fans. For instance, over the past 6 months, people sent video and gaming creators an average of 1 billion Stars per month, which is equal to $10 million USD per month.

Image Source: https://cdn.searchenginejournal.com/wp-content/uploads/2021/03/d06a0a0f-c2fd-4ecc-9437-26fe7ff04756-60565928a93b2.jpeg

Several enhancements are done to Stars, in addition to badges Stars senders already receive; now comments sent with Stars visually stand out and are pinned inside the Live player where other viewers can see them. Also, FB is expanding eligibility for Stars to 15 more countries and over the coming weeks, they will start testing the ability for video creators to earn Stars from non-live videos. FB is also introducing virtual gifts that people can send content creators.

Creators can apply for these video monetization programs in Creator Studio and Facebook will review all applications and gradually start accepting more Pages that meet its new criteria. Content creators can also check whether their FB Pages are eligible for any of these video monetization programs in Creator Studio.

In conclusion, as Facebook continues to roll out new strategies, making it’s platform more desirable while giving tons of benefit to creators, they will continue to improve on ways to enhance your content to your return and new viewers.

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