When Google announced the rollout of its broad core algorithm update on June 3, Long Island SEO services were all ears. Google did take its time rolling it out. There were many anxious webmasters out there. The release of the update didn’t cause dramatic changes for some, while others were positively or negatively updated. The general consensus among webmasters was this update favored some and hurt others, as usual. But there was one notable exception that really struck fear among many.
Google’s June update has been making the headlines, primarily because DailyMail.co.uk, the famous British news site, saw a 50% drop in traffic! Imagine a 50% drop! That too for one of the world’s most well known but politically inclined publications that has been enjoying top rankings till now.
Announcements and Pre-announcements
While Google did announce the June broad core algorithm update earlier, it hasn’t suggested a solution if your site has been affected by it. It isn’t low quality content the update is targeting, but Google claims that it wants to focus on giving more relevant results to users. Google announced on June 3, 2019 that the update has started rolling out. Google also pre-announced it, on Sunday, June 2, and that, as Search Engine Roundtable’s Barry Schwartz reminds, is something quite rare for the search engine giant to do.
Once the announcement was made, webmasters and SEOs were anticipating it all through Monday, June 3. Then Google sent a tweet that the update wasn’t launched yet. Around an hour after that, Google tweeted that the update had gone live.
Why the Pre-announcement?
Despite DailyMail having suffered so much, Google’s Danny Sullivan had said that this isn’t a particularly
“big” update but just a “regular” core update. That begs the question, why did they announce it in advance. They never do that. Sullivan remarked that they just wanted people to know that if their site ranking or traffic figures changed, it was because of the update. That would prevent SEOs and webmasters “scratching their heads”. After years of putting webmasters through trepidation and confusion over the unannounced updates, you have to wonder why Google suddenly had this change in strategy.
Impact of the Rollout
There weren’t many changes initially. Some were affected more than others, as these discussion screenshots posted by Search Engine Roundtable showed.
Search Engine Roundtable also quoted a particularly critical comment on Black Hat World from a webmaster. The frustration is quite understandable, considering the seeming lack of any particular principle behind some of the recent algorithm changes.
Volatility Starts Appearing
The volatility and ranking drops slowly started appearing globally, though the results were mixed, some benefiting from unexpectedly improved rankings while others were scratching their heads. Still others did not notice any significant changes. These mixed reactions were felt even in the graphs of certain tracking tools reported by Search Engine Roundtable.
That’s what Mozcast reported.
Accuranker’s reporting turned out to be the following:
Mozcast’s reporting seems to indicate slightly more drastic changes than Accuranker’s report
from around June 4.
Here’s what SEMRush reported:
Here too, you don’t find any dramatic volatility. SEMRush categorizes it as “Normal” fluctuations.
But RankRanger’s report clearly displayed significantly high volatility:
Not All UK News Sites Suffered the Same Fate as Daily Mail
But all this doesn’t explain the shock a popular site like Daily Mail encountered. The news site’s SEO Jesus Mendez reported that there was a 50% loss in daily Google Search traffic the next day after Google rolled out the update. The drop had been felt in 24 hours, though Mendez confirmed having made no changes at all to the site. The prominent UK news publisher also suffered a massive, 90% traffic drop from Discover. As of 6th June, that hadn’t improved. On the contrary, as per early data, other UK publication sites such as Sun, Mirror, Metro, etc all experienced gains.
So despite the fact people are trying to figure out why Daily Mail alone was targeted among the UK news publications, it could just be that while some sites gain from a Google core algorithm update others suffer. There doesn’t seem to be a fixed pattern here. Daily Mail also reported they suffered a “blip” on June 2 when their Google Bot traffic nearly disappeared. Fortunately the traffic returned. Mendez wondered whether this blip was connected to the later roll out of the June broad algorithm update
Experienced companies offering search engine marketing in Long Island help their clients deal with such algorithm changes by updating their strategies as needed.