The internet makes it much easier and faster to do business. It has led to a major change in the way people do business with a rapidly growing worldwide trend towards online shopping or e-commerce. Customer experience has become a top priority for businesses and 2020 will be no different. Today, customers stay loyal with companies due to the experience they receive. If you cannot keep up with their rising demands then they are very likely to leave you. Customers today can buy most items they want on the Internet. They have more places and ways to shop than ever before. Only a well-designed website that is easily navigable can provide a good shopping experience to customers, and this can be ensured with the support of a website design company in Long Island.
Customer experience is your customers’ perception of how your company treats them. These perceptions affect their behaviours, and build memories and feelings to drive their loyalty. For your customers to like you, it is important to understand their requirements and deliver personalized experiences across the entire customer journey.
According to research from PWC, the more expensive the item, the more customers are willing to pay for customer experience and 86% of buyers are willing to pay more for a great customer experience. Consumers are willing to pay a price premium of up to 13% (and as high as 18%) for luxury and indulgence services, simply by receiving a great customer experience. The Temkin Group found that companies that earn $1 billion annually can expect to earn, on average, an additional $700 million within 3 years of investing in customer experience. SaaS companies in particular, can expect to increase revenue by $1 billion. A Walker study found that by the end of 2020, customer experience will overtake price and product as the key brand differentiator. So, keeping all these facts in mind and also considering increased use of mobile, Google has introduced a new feature to improve customer experience – it has provided a new shopping section in search results in mobile devices.
Google’s new addition to its search result makes it easier for customers to shop online. If you are looking for a new product online like clothes, or shoes, you can type the keywords and Google’s new section will showcase popular products that are available across the web.
The new product section uses filter while browsing that helps to get apt search results that suit your needs. This new feature is powered by Google’s search index that organizes products from more than a million online stores and it is regularly refreshed. This does not include any paid advertisement. After selecting a product, Google will list the sites where it can be purchased from, which will let users quickly compare prices. It will even be possible to read product reviews without leaving the search results. Users will, however, have to visit a retailer’s site in order to purchase the desired product.
For retailers to feature their products in the new popular product section, they have to set up product feeds in Google Merchant Center and/or apply the appropriate structured data markup to product pages. According to Google, this new feature can drive more traffic to their websites. This feature also allows users to do a thorough browsing without leaving Google. The objective of this feature is to provide optimum consumer experience and allow customers to discover new products.
Google aims to become the platform for finding everything that is not available on Amazon, and the new change is part of Google’s focus on improving the shopping experience for online retailers. Last year, the company had updated the Google Shopping homepage to make it a personalized destination for customers based on their habits and purchases. Added features include a price tracker and new ways to shop from both local and online retailers.
Google rolled out the updated shopping section in the second week of January 2020, and the changed experience is available on mobile devices only. Businesses looking to add value must keep up with algorithmic changes and updates such as the above Google makes from time to time. They have to modify their SEO efforts to fit the new requirements. The service of a digital marketing firm in Long Island could prove invaluable from the point of view of adopting all necessary SEO and search engine marketing techniques that will drive more traffic.