How to Create a Customer Journey with 5 Emails


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With intense competition in nearly any industry, businesses have to look for innovative ways of marketing. That’s what innovative search engine marketing is all about.

Digital marketing typically involves incorporating various channels of marketing, including:

  • Website optimization
  • Content marketing of blogs
  • Press releases and articles
  • Social media optimization
  • Search engine ranking page (SERP) optimization through SEO
  • Pay-per-click (PPC) ads
  • Google My Business optimization, etc.

While some channels are conceived for business marketing, others are common methods of communication and engagement improvised for business-to-customer (b2c) communication. One such method is email marketing.

How Does Email Marketing Fit In?

Emails can be used to engage with customers in a less intrusive manner such as following up on a purchase made or service engaged, informing potential customers of your business through ads, reminding customers of new products or services launched, and requesting to spread the word around through positive reviews, referral programs and word of mouth.

That is a simplistic way of putting forth the concept of email marketing. But on a more specialized basis, there are specific kinds of emails for specific purposes of marketing. You can create a customer journey through emails. Let’s look at 5 emails that can help you create a customer journey:

Permission Emails

  • It gives you permission to send commercial email marketing messages to you subscribers.
  • This is good for enabling your audience to connect with you as much as possible via email.

Clout Emails

  • This kind of email allows you to share where you have been featured
  • You can share your blog
  • You can also link to your social media posts if your social media account has good engagement

Training Emails

  • Emails to impart invaluable knowledge in terms of concepts, training and lessons that are out of the box.
  • You can follow up with the best way to intake content using a survey style to gather information.
  • Typeform forms and surveys are a good starting place.

forms and surveys

(Img source: Typeform: People-Friendly Forms and Surveys)

Typeform offers a range of formats as well as wordings where the reader doesn’t feel like they are being asked questions, but rather feels like being part of a discussion.


(Img source: Typeform: People-Friendly Forms and Surveys)

You can do it through Logic Jump. It helps you to take your visitors through different parts of the survey based on their answers. This feature requires a paid account.


There are plenty of templates on offer in the free version itself:

results page

You get a detailed results page with all the options on offer so you can get deeper insight into your visitors.

For lead generation, you can use the Udemy training course called PPC Training: Learn Google Adwords & Facebook Ads to gain insights on fast tracking lead generation. The course contains 48 lectures that total five hours. These 48 lectures come under 6 sections:

  • Section 1: Welcome
  • Section 2: Learning Google AdWords From Scratch
  • Section 3: From Zero-to-Live: Creating Your First AdWords Campaign
  • Section 4: Learning Facebook Paid Marketing from Scratch
  • Section 5: Bonus: Google Analytics
  • Section 6: Bonus: A/B Testing

Recommendation Emails

With your emails, you can provide sources that you have used in order to get a big or small win. This is where you will give your audience a chance to get a behind-the-scenes feel into your marketing style. Plus, from the audience side, everyone likes to get free marketing advice. From the presenter side, you would be seen as more of an authority in your field.

Feedback Emails

With emails, you can receive feedback from your audience about the products or services they like to experience. You need to carry out polls and surveys that will give you the information you need.

Use these free options:

These types of feedback also can help you segment your list. Segmenting your list or creating different lists will help you laser target who is in your list and what they are good for. Are they buyers, information seekers or free users?

As you’ve seen, email marketing gives you a lot more than what you initially thought was possible. By creating a customer journey with emails, you can open up a new level of deeper engagement with your audience. It’s therefore one of the major ingredients of packages offered by a Long Island SEO company.