While considering social media marketing in Long Island, which is a key element of digital marketing, don’t leave out Instagram, especially if your audience is young. This is because Instagram, the free, online photo-sharing application and social network platform have always been a platform that aims for more than just social media content. Moreover, this social media platform under the Meta umbrella – that people now prefer to use and have a more positive impression of than might be the case with Facebook – is quite busy these days making a few updates, and several are on the way which would be great for people that utilize this platform widely. One such update announced recently by Instagram is that the company is expanding the ability to add links in Stories to all accounts.
When the Stories links were first introduced, it was limited to verified accounts or those with high-follower accounts who used it to direct their viewers to a website to learn more about a product, sign up for a service, read a blog or article and so on. The rest of the accounts had to resort to the “link in bio” feature, which prevented personal accounts and small businesses or brands accounts from sharing links to Stories. In addition, it made it difficult for these accounts to use Instagram as a tool for improving website traffic because links cannot be shared in feed posts either. However, with the new update, Instagram finally decided to let everyone add links to their Stories, regardless of their account size.
Links in Instagram Stories
The update ‘Links in Instagram Stories’ comes as the company recently discarded the “swipe-up” link in Instagram Stories – which you may be used to seeing from brands and influencers – in favor of the new Link Stickers. Comparatively, the other social media platforms such as Twitter and Facebook are more effective in this subject, because links can be shared just about anywhere on these platforms.
Instagram notes that this new feature is helpful in many ways to accounts of all sizes and types, which is why it’s expanding access to enable everyone to share what they want in their Stories.
How to Add Links to Your Instagram Stories
To add a link to your Instagram story, use the line sticker that helps people to get redirected when they tap on the sticker.
To add a Link sticker:
- Upload content to your Instagram story
- Choose the “Sticker” tool from the top navigation bar
- Add your desired link by tapping the “Link” sticker
- And tap “Done”
- To see color variations, place the sticker on your story — like Instagram’s other stickers — and tap on the sticker
Currently displaying the stylized text of the full URL you’re linking to, the company is also working on ways to customize the sticker so it’s clear what someone will see when they tap your link.
Who Cannot Have Access to Links in Instagram Stories
Though the feature has been opened to all accounts, the new accounts and accounts that repeatedly share things such as hate speech and misinformation, or other content that violates Instagram’s Community Guidelines will not have access to the Instagram Link sticker. This move was a part of the company’s ongoing efforts to limit harmful content on Instagram.
As Instagram received a lot of feedback from users saying that they also want to share things – be it cooking to volunteering or shopping – that matter with their friends and family, the company got inspired by the change-makers on its platform and now gives access to it through link stickers.
Our company provides efficient social media marketing in Long Island. We keep track of new updates launched by social media platforms and understand how they can impact our clients’ digital marketing campaigns.
Take your time, plan well and try adopting new social media marketing updates in your business to find out what feature works best for you and your community, or reach out to us at Long Island MedResponsive, a Long Island SEO company, for a free consultation. We will help personalize your campaign to match your brand and message.