Mild Transformation in the Search Landscape with New Innovations

Mild Transformation in the Search Landscape with New Innovations

The transformations keep happening in the search landscape as a result of changes or tweaks Google keeps making. This is something you need to accommodate as part of organic search engine optimization in Long Island.

The Change in How Nofollow Links Are Seen

Nofollow links are now being seen as a hint for indexing and crawling by Google’s algorithms from March 1, 2020. That brings about a change in the approach of SEO. So it’s worth taking a look at things you need to remember as you embrace the new system and plan your strategies. In fact, all link attributes are being treated as ranking hints. Apart from the nofollow link attributes, the others are sponsored and UGC (user-generated content) link attributes.

Origin of the Link Attributes

It was in 2005 that the nofollow link attribute came into existence for stopping spam links from manipulating ranking signals and passing credit. Now there are new link attributes that Google introduced for sponsored content and UGC last year. These are rel=”sponsored” which helps identify links that form part of any sponsorship, advertisement, etc, the rel= “ugc” attribute which is to be used for links in comments, forums posts and other such content generated by the user, and rel=”nofollow” which was conceived for webmasters wishing to link to some page but not wishing to transfer ranking credit.

These new attributes were introduced for Google to understand how site owners are classifying the links they have in their website. It enables site owners to categorize those links, so Google can understand the web better. But this isn’t mandatory. You can decide if you wish to implement these attributes or not. Implementing or not implementing the attributes does not have an impact on your website.

How the Nofollow Links Update Affects Websites

But with the new nofollow links update, it’s better not to use the attribute to block parts of your site that you don’t wish Google’s algorithms to crawl, because it will be used as a hint for crawling and indexing your site. Meta tags, robots.txt, etc can be used to control how your pages are indexed and crawled by Google.

The sponsored and UGC attributes can be implemented at your choice. If you implement them, you would only be giving more information to Google, but not in a manner that will affect your site.

FAQ Markup Guidelines Strengthened

Meanwhile, Google has strengthened its FAQ markup guidelines and will not allow repetition of Q&A in your site’s many FAQ pages. As per the updated instructions from Google, Search Engine Land reports that if you have the same question asked and answered in your multiple website pages, you only need to mark up one instance of that FAQ appearing for the whole website. The FAQ schema must be added to the FAQ pages containing questions and answers dealing with a particular topic. The addition of this structured data enables Google to bring up the questions and answers in the search results as well as Google Assistant directly.

Having markup for multiple FAQ pages with similar questions and answers could result in neither of those pages showing FAQ results in the search results.

Keeping these changes in mind, you can go ahead and plan your digital marketing strategies accordingly.