In 2020, Google announced a new update to its ranking algorithm called the Page Experience update which was expected to live in 2021. The main goal of this update is to ensure an improved web-browsing experience, both on mobile and desktop. Google says that the page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing your website for this update will make the web more user-friendly and delightful for users across all web browsers and surfaces. Professional digital marketing services in Long Island stay up to date on algorithm updates and review how it can impact SEO strategies.
To measure page experience, Google will measure certain ranking signals – Core Web Vitals and other existing page experience metrics such as mobile-friendliness, safe-browsing, HTTPS-security and intrusive interstitial guidelines. Remember that content relevance is still very significant when it comes to rankings.
Check out the infographic below