Top 7 SEO Tools for Digital Marketers

7 SEO Tools for Digital Marketers

SEO tools can support the digital marketing efforts of any business to a great extent. There are many paid as well as free SEO tools that help you analyze the competition and come out with a more effective strategy. Digital marketers can also analyze the website’s key metrics with these tools. Along with using such reliable tools for better services, professional digital marketing agencies also provide affordable SEO packages for their clients.

Here’s a list of seven such SEO tools you can consider to meet your digital marketing goals.

  1. SEOPressor

    This WordPress SEO Plugin offers important insights into any website’s SEO health. This tool can optimize up to 3 keywords. Its customization and optimization features are designed for controlling SEO with ease.

    This SEO plugin incorporates all important markup standards and helps to

    • Gather the most essential SEO data of your website and present them in one place
    • Measure website’s semantic quality with its built-in semantic analytic tool called SemantiQ™ Engine
    • Suggest how to strengthen contextual signal for precise search engine interpretation
    • Achieve better search ranking with better categorization
    • Provide instant feedback/optimization suggestions to improve On-Page SEO signals
    • Provide alerts precisely on what’s hurting your website so you can fix them instantly

    It can also maximize machine readability and allows better indexation control. Its Smart Link Manager ensures a perfectly healthy sitewide link profile, and helps reduce broken links.

  3. SEMrush

    Specialized in keyword research, competitor analysis and Google Ad campaign optimization, this tool can be easily incorporated into your digital marketing strategy and can help improve your website’s performance. Get insights into your competitors’ strategies in display advertising, organic and paid search, and link building.

    You can use this tool to –

    • Monitor positions on a daily basis and identify competitors
    • Track the keyword strategy used by competitors
    • Run an SEO audit of blog
    • Look for backlinking opportunities
    • Get data on a site’s overall website traffic

    It also tracks the organic position of a domain or landing URL on Google’s SERPs (search engine results pages), copies of AdWords ads and their positions, CPC ads, competitor analysis and so much more. It also helps you with content marketing and in finding better advertising opportunities.

  5. Search Console
    search console

    Google’s Search Console tools and reports help to measure your site’s search traffic and performance, fix issues, and improve your site rankings in Google Search results.

    The tool is ideal to

    • Analyze site’s impressions, clicks, and position on Google Search
    • Monitor, test, and track your AMP pages
    • Test and improve site’s mobile usability with customized reports

    You will also receive email alerts when Google identifies issues on your site. This helps you identify affected URLs and fix them. Search Console’s URL Inspection tool provides detailed crawl, index, and serving information about your pages, directly from the Google index.

  7. Ahrefs

    One of the most powerful SEO tools on the market, Ahrefs helps marketers grow your search traffic, research your competitors and monitor your niche.

    To monitor competitors, you can use features like:

    • Top Pages report to see which pages send the most traffic to their sites
    • Content Gap feature to uncover the keywords they rank for

    Best known as a backlink analysis tool, Ahrefs also helps perform backlink audits, track individual keywords, set up alerts for keywords or branded keywords. You can also improve technical SEO performance with Site Audit tool.

  9. KWFinder

    With this keyword research tool, marketers can easily choose keywords with low SEO difficulty and high search volume.

    With historical search data and long-term trends, this tool helps users to identify seasonal keywords and hot topics that will boost the organic traffic of the website. You can also –

    • Find location-specific long tail keywords/filter keywords that aren’t profitable
    • Scan local SERPs for more than 50k locations
    • Identify search intent and provide content accordingly

    This tool’s Google Suggest feature helps to find the best matching phrases to the main keyword, even as you type your query in the search form. It either completes the entered keyword or adds additional terms by prepending or appending more letters and words to the original query.

  11. SEO Spider
    seo spider

    This powerful and flexible site crawler allows crawling both small and very large websites efficiently. With this tool, users can also analyze the results in real-time. It gathers key onsite data to allow SEOs to make informed decisions.

    Available for Windows, Mac and Ubuntu Linux, this tool allows users to analyze & audit technical & onsite SEO. During a crawl, you can also –

    • Find broken links (404s) and server errors
    • Analyze page titles and meta descriptions
    • Discover exact duplicate content and URLs
    • View URLs blocked by robots.txt

    With this tool, you can also connect to the Google Analytics, Search Console and PageSpeed Insights APIs.

  13. Moz Pro
    moz pro

    This all-in-one suite of SEO tools from MOZ helps to boost your rankings and search engine visibility. Its key features include Link Explorer, Keyword Explorer and Rank Tracker.

    This complete SEO toolset is meant to remove SEO complexity by –

    • Finding any website errors and provide actionable insights
    • Providing the highest quality data to boost SEO efforts
    • Saving keyword lists that you can track and update as needed
    • Strategically targeting keywords with accurate keyword volume and difficulty metrics

    This tool assists you to categorize, prioritize, and compare keywords and phrases to fine tune your keyword and content strategy.

    While these SEO tools help businesses ease the process of optimizing website for search engines, partnering with an experienced search engine optimization company in New York can save you valuable time and also enable you to focus on core tasks.