Twitter Launches Super Follows To Monetize Followers


An exclusive platform for premium content, Twitter is a place where people go to have real conversations with others who share their interests. Twitter is a place where you can connect with others authentically. This American microblogging and social networking service recently introduced Super Follows, a new way that allows Twitter creators to earn monthly revenue by sharing subscriber-only content with their followers on this platform. An experienced SEO company in New York can help businesses make the most of new features on social media platforms.

Let’s take a look at Twitter’s new program:

What is Twitter Super Follows?

Twitter Super Follows is a new feature rolled out for approved Twitter creators to earn monthly revenue by sharing subscriber-only content with their followers on its platform. With this new payment feature, Twitter creators can create an extra level of conversation on its platform – which includes sharing bonus Tweets, access to a community group, subscription to a newsletter, a badge indicating your support and more – and earn money while interacting authentically with their most engaged followers.

Image source: TechCrunch

The content created for Super Follows content is for anyone – including activists, journalists, musicians, content curators, writers, gamers, astrology enthusiasts, skincare and beauty experts, comedians, and fantasy sports experts who bring their unique perspectives and personalities to Twitter through Tweets, Spaces, Direct Messages, photos and videos to drive the public conversation among their audience.

Who Can Set Up a Super Follows Subscription?

As the program is currently in testing mode, only users on the Apple iOS Twitter app in the U.S. and Canada can Super Follow selected accounts. Twitter states that they’ll be rolling it out to people using iOS globally in the coming weeks. Till then, people can continue to apply to join the waitlist to set up a Super Follows subscription by:

  • Swiping open the sidebar on your Home timeline
  • Tapping on Monetization
  • Selecting Super Follows

To be eligible to participate, you need to meet certain guidelines:

  • Have 10K or more followers
  • Be at least 18 years old
  • Have tweeted 25 times within the last 30 days
  • Be in the U.S.
  • Have a complete Twitter profile, with a header image
  • Have a verified email address
  • Secured account (two-factor authentication)

Moreover, as of now, Twitter creators can only share Super Follows Tweets on iOS and view these Tweets on iOS. The company states that creators will be able to share their super follows tweets on Android and soon.

Super Followers

Super Followers are Twitter users who purchase a subscription. They will receive a public badge called the Super Followers Badge which will be highlighted under their name whenever they interact with the creator who they are paying a subscription to.

Who Can View Super Follow Content?

As of now, the content shared with Super followers, which includes polls, links, conversation threads and voice tweets is private and only viewable by subscribers. But in future, Twitter is planning to roll out other features in the future – that might include Spaces, newsletters and other Twitter features as potential bonus content.

To monetize bonus or “behind-the-scenes” content for the most engaged followers on Twitter:

  • People can set a monthly subscription of $2.99, $4.99 or $9.99 a month. Twitter will take no more than 3% of subscriptions as a transaction fee until a creator rakes in $50,000 at the platform, at which point Twitter’s share will rise to 20%. In fact, app store fees – which can be as much as 30% of transactions – are paid by creators selling the subscriptions.
  • Super Followers get extra special access to their unfiltered thoughts, early previews and subscriber-only conversations from their favorite accounts.

Twitter has more than 200 million active users and is looking for new ways to generate revenue without more advertising. Super Follows is not its first monetization experiment. In May, Twitter introduced Tip Jar, a feature that helps to make money from online events hosted in “Ticketed Spaces”. It is a way for accounts to receive one-time payments through integration with the Cash App and other payment platforms.

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