What Are the Effective Google Plus Alternatives Out There?

What Are the Effective Google Plus Alternatives Out There?

Long Island SEO services and other marketing services must focus on alternate social media optimization arrangements to compensate for the demise of Google+. Facebook, Instagram, Twitter, YouTube and Snapchat have their own unique features that can help online marketers reach out to their target audience. Not all audiences frequent all the networks. But Google+ didn’t quite make an impact on any of the target audiences of marketers.

Now that Google+ has officially gone, is there something else that can take its place in your social media optimization strategy? Or would it just leave an inconspicuous void? Though Google+ was never as popular as Facebook or Twitter, business users would have noticed some unique features in it that they could exploit. Well, there are some other, much less known, social networks that do offer some exciting features. So let’s find them out, and not all are equally powerful.

Microblogging Network with a Great Deal of Freedom

Microblogging Network with a Great Deal of Freedom

 Source: https://joinmastodon.org

Now here’s the microblogging network Mastodon. The thing about this potential Google+ replacement is that it is an open source, decentralized social network. It is where you can host your own server node. Being decentralized, you don’t need to deal with regulation, which is much lesser here. Terms of Service and moderation policies are set by the servers themselves. In terms of features, Mastodon seems like Twitter. If microblogging is what your digital marketing strategy demands, as you have some Google+ communities engaging in, then this would be ideal. Its flexibility makes it an attractive platform. Mastodon has 1.5 million users, so it would make sense to have a definite strategy for this.

Another Decentralized Social Network with Google+ Features

Another Decentralized Social Network with Google+ Features

Source: https://diasporafoundation.org/getting_started/interface

Diaspora boasts 650,000 users. It is similar to Mastodon in that it is decentralized. And Diaspora also has features resembling Google+. The Aspects tool, for instance, is similar to the Circles feature in Google+. With Aspects, you can classify people into various categories as per various criteria. And you can choose which of your Aspects you can share content with. You can re-share the content and also add @mentions. But Diaspora does not require you to have a real name like Facebook does. Hashtags can be used to access related content. But you can’t form groups here, and that puts it at a disadvantage over many other social networks. Many Google+ users have made the move here.

Network Focused on Privacy

Network Focused on Privacy

Source: https://mewe.com

MeWe is another of the potential Google+ alternatives, and it was the most suggested network for Google+ communities to migrate to. This is a network focusing on privacy. So marketers can’t quite employ user tracking, data mining or ads. MeWe actually has three group types. The Private group requires an invite to join, while the Selective group needs an approval. Then you have the Open group. You have a chat feature in each of these group types where you can make voice and video calls.

Where MeWe resembles Google is in the Collections and Circles features. You can also follow hashtags. You get the experience of cloud storage as well, with users all getting free cloud space worth 8GB that can be upgraded to 50GB if they pay $4.99 per month. MeWe also has a PRO service costing $75 annually for each employee. Non-profit and educational organizations can have it free.

Blockchain-based Network Very Similar to Google+

Blockchain-based Network Very Similar to Google+

Source: https://www.minds.com

“Minds” is a network that appears quite similar to Google+. Google+ users would find this quite comfortable to adjust to. The upvote and downvote buttons, however, would remind you of Reddit. You find the posts in three columns. Content posted by groups and people you follow appear in the order of chronology. But that’s where the similarities end. Minds rewards users who create popular content. The rewards come in the form of the Ethereum blockchain virtual currency. The rewards can be traded for ad space, rewards or P2P content subscriptions. But one negative is that the site doesn’t mention any steps taken for ensuring data security and privacy.

Micro-groups and Many Customization Options

 Micro-groups and Many Customization Options

Source: https://buddypress.org

Moving to something that’s quite different, we have BuddyPress. What makes BuddyPress different is the fact that groups and communities can get their own social networks created. There are pretty cool features such as different privacy settings for content and customizable profile fields. Under just one BuddyPress installation, you can also create micro-groups. Additional features can come with a long list of third-party plugin options. You are also offered Private messaging. The network would be ideal for colleagues, people sharing the same interests and passions, gamers, etc.

An experienced digital marketing agency in Long Island would research on all the social networks out there that could benefit the unique marketing requirements of clients.