Actionable Tips for Social Media Success in 2021

Actionable Tips for Social Media Success in 2021

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Based in Melville, New York, Long Island MedResponsive is a reputable digital marketing company with extensive experience in all aspects of digital marketing – from SEO, SMO, PPC, and branding to website development, content writing, application development, and more. With a team of expert SEO consultants and digital marketers, our company develops unique website marketing strategies to help businesses rank higher in search engine results pages. In today’s podcast, Dame Colquhou, one of our Solutions Manager/SEO strategists discusses top actionable tips essential for social media success in 2021.

Read Transcript

0:03 - Utilizing Social Media Platforms

According to Backlinko, in 2020 the average time spent on social media per day was 2 hours and 24 minutes globally for users aged 16 to 64 on any device. Crazy!

0:19 - Top Tips for Social Media Success

If you are planning to grow your business in 2021, social media platform is the right place to begin with and here are 15 actionable tips for social media success.

0:32 - Stay ahead of social media trends

Stay ahead of social media trends: Use social media monitoring to weather the storm.  What is social media monitoring? Social media monitoring is the process of listening out for social media conversations that are relevant to your brand.

To “listen”, businesses use social media monitoring tools to collect social mentions and track keywords, hashtags, and URLs that they are interested in.

Here are some social media monitoring tools to use:

  • Hootsuite
  • Sprout Social
  • Zoho Social
  • Brand24
  • Mention
  • Social Mention
  • Keyhole
  • Trackur

Compare the tools easily with this spreadsheet so you can get a quick comparison.

With the help of buffer.com they’ve created a spreadsheet with the following information of each social media monitoring tool I just mentioned:

  • How much do the plans cost?
  • Does it have a free plan, a free trial, or free demo?
  • Is it a standalone monitoring tool or is it part of a social media management tool?
  • What platforms are supported?
  • What are the main monitoring features?
  • Can I reply directly through the tool?

Check on our site at LIMR or Long Island MedResponsive to get the spreadsheet.

  • 2:09 - Second up, is: asking questions from your audience. Asking questions or conducting a survey among your audience helps you to understand your target audience better, and also enlightens your business with a lot of digital marketing ideas. This also increases user engagement.

Ubersuggest, SEMrush, and others give you an insight into the top performing pages for your competitors. You should focus on being unique, but knowing what your competitors are doing well at, will give you an edge depending on how you use it.

2:51 - Alright, so with the rest of this list, you’ll be able to finally find on LIMR or Long Island Medresponsive, so, I’m just going to go ahead and name the remainder and then again, you can find the rest on the website.

So, next up would be:

  • Calculate ROI 
  • Keep an eye on your competitors’ profile
  • Never ignore negative feedback
  • Facebook analytics, and
  • Maintaining a social media content calendar

All these play a major role in your 2021 social media success. Find the rest of the 8 actionable tips on blog. That’s 15 actionable tips for you to take advantage of right now before your competitors do!

Alright, enjoy the rest of your day, evening, night, wherever in the world you are! Bye!