Long Island MedResponsive is a leading digital marketing company based in Melville, New York. With an expert team of SEO consultants and digital marketers, the company has extensive experience in all aspects of digital marketing, from SEO, SMO, PPC, and branding to website development, content writing, and more. We develop unique website marketing strategies to meet the needs of a variety of businesses and help them rank higher in search engine results pages.
In today’s podcast, Dame Colquhoun, one of our Solutions Managers/SEO strategists, discusses the significance of EAT in SEO for better ranking.
00:01 Understanding the Significance of EAT (E-A-T) in SEO for Better Ranking
These three aspects in EAT are individually important and excelling in all of it will help your website rank higher and also having a stronger customer base.
So let's start into E-A-T:
- 00:24 Expertise: Be in an authoritative within your space is very key to your success. Marketing and being able to present a good package is just half the battle. Knowing enough about your topic can make or break sales, so stay up-to-date on changes within your niche. Google suggestions can be used to find relevant questions customers may be asking within your field, after which, head into global trends to see how popular that topic is, and last, using Google keyword planner to check ad CPC cost or cost-per-click for high or low bids.
- 01:00 Authority: As we spoke briefly on authority, let’s not forget that the real authority comes from those that are like minded. You not only have to know what you're talking about but also have the right partnerships. These partnerships will open doors to a whole new audience and more possibilities of improvement of your service. The value shared between you and other likeminded individuals may well be priceless within itself.
- 01:28 Trust: This pertains to how trustworthy your content is along with how accurate it is as well as how accurate the sourcing is. Remember, when information is needed those that can offer the most relevant information to a problem will get most of the love from Google. Make sure that the info you give is updated and relevant.
01:55 Is E-A-T a Ranking Factor?
E-A-T begins with YMYL (Your Money Your Life). YMYL sites are those sites they can make an impact on an individual's happiness, health, financial stability or safety and many websites come under this category. So the significance of EAT may have a huge impact on your business. It also was reflected in Google's recent algorithm update when good content was replaced in many instances with good EAT content.
02:34 Tips to Increase EAT Signals
- Audit your Brand
- Audit your Content
- Minimize your Low EAT Content
- Seek Professional Help
02:33 To get help with optimizing your website, creating content, basic SEO strategy and the audits, you need an agency or small team to minimize your workload. Outsourcing your work to businesses like ours will allow your business to maintain a strong online presence, giving you more time to focus on what's important.
03:05 Next up is minimize low EAT content: This strategy is also called R.O.T. analysis – redundant, outdated, trivial content. Use Google suggestions when you want to know what leads are looking for based on your topic’s main idea. Using the Ubersuggest can also help you know how easy it is to rank for your potential keyword.
03:31 Audit your content: So, go through each of the content that you have published and verify whether it meets the standards that your potential audience needs. Use sites like BuzzSumo to see the most popular content in your space. Notice the similarities and differences within your content. This will give you an insight to what your potential audience will share with others.
03:58 Last but not least, audit your brand: Knowing what your customer type needs is how you survive and thrive in your industry. So, having your audience get involved in your service would help to understand if your goals live up to what you think your audience needs.