SEO Case Study - Block Scientific

Overview

A global clinical laboratory equipment and reagents dealer based in Bellport, New York, Block Scientific supplies a range of medical lab equipment including analyzers, centrifuges and blood collection sets from leading manufacturers such as Siemens, Stanbio, Thermo Scientific, Abbott, Medica and others. Established in 1980, this company offers new as well as refurbished lab equipment. The company’s online store makes it easy for customers to search and purchase the products they need. Our team at Long Island-based MedResponsive provides ongoing SEO and digital marketing support for Block Scientific.

The Challenge

This client wanted to improve their online exposure and search engine performance. After launching their website, Block Scientific contacted our digital marketing team to develop an efficient SEO solution for identifying target keywords and optimizing their website.

Solutions Offered

This client's original site had a very dated look and is not set to attract targeted visitors. Our skilled designers redesigned their site to meet the latest trends in website design and search engine algorithmic updates. We also made it easy for customers to buy their products by redesigning their store to give it a more user-friendly and modern feel. We had to make their two websites, www.blockscientific.com and www.blockscientificstore.com responsive, dynamic and mobile friendly. We took up the challenge and carried out all the SEO changes in addition to the redesign of both the websites to make them more attractive and user-friendly. Our team also regularly updated the product information and the blog section with information dealing with product launches, events, etc.

We currently handle their SEO, social media marketing, PPC and email marketing requirements.

With a clear understanding of this client’s specific business targets and goals, we performed a series of smartly planned SEO activities, on-page and off-page, for promoting specific products that needed website promotion.

• We developed a user-friendly storefront that enables customers to easily search for and buy the required products
• Developed search engine optimized content for specific products
• Effective on-page optimization for product pages, including meta tags, optimized images, and other components
• Add to Cart button on individual product pages to make it easy for customers to place their orders
• Additional features such as Live Chat support as well as Facebook integration using Volusion shopping cart software
• Graphical representation of highly sold-out product lists in the online store to help customers determine the products in demand, and for promoting them
• Included related products, accessories and consumables that corresponded to customer purchases on the inner pages
• Off-page promotion of products via blogs, positive reviews, ads, videos, pictures, PPTs, Instagram, Infographics, PDFs, social media networking, and also optimization for both geo-targeting and local product marketing
• Listed the products on product listing sites
• Checked ROI using Google Analytics tool to evaluate the goals achieved, and regularly monitored daily product sales report
• Performed ranking analyses at regular intervals and submitted monthly reports to the client
• Sales through ecommerce sites such as Amazon and Dotmed to attract more potential customers
• PPC marketing for Amazon
• Generated user reviews through Yotpo.com

Here are some of the results Block Scientific achieved with our SEO solutions.