A global clinical laboratory equipment and reagents dealer based in Bellport, New York, Block Scientific supplies a range of medical lab equipment including analyzers, centrifuges and blood collection sets from leading manufacturers such as Siemens, Stanbio, Thermo Scientific, Abbott, Medica and others. Established in 1980, this company offers new as well as refurbished lab equipment. The company’s online store makes it easy for customers to search and purchase the products they need. Our team at Long Island-based MedResponsive provides ongoing SEO and digital marketing support for Block Scientific.
This client wanted to improve their online exposure and search engine performance. After launching their website, Block Scientific contacted our digital marketing team to develop an efficient SEO solution for identifying target keywords and optimizing their website.
This client's original site had a very dated look and is not set to attract targeted visitors. Our skilled designers redesigned their site to meet the latest trends in website design and search engine algorithmic updates. We also made it easy for customers to buy their products by redesigning their store to give it a more user-friendly and modern feel. We had to make their two websites, www.blockscientific.com and www.blockscientificstore.com responsive, dynamic and mobile friendly. We took up the challenge and carried out all the SEO changes in addition to the redesign of both the websites to make them more attractive and user-friendly. Our team also regularly updated the product information and the blog section with information dealing with product launches, events, etc.
We currently handle their SEO, social media marketing, PPC and email marketing requirements.
With a clear understanding of this client’s specific business targets and goals, we performed a series of smartly planned SEO activities, on-page and off-page, for promoting specific products that needed website promotion.
Here are some of the results Block Scientific achieved with our SEO solutions.
Improved Organic Traffic
Comparing the values for December 2017 and March 2018, traffic increased from 95.65% to 97.23%.
Focused on U.S.A, the number of sessions in March 2018 was 37.39%, which reached 41.93% by May 2018.
For the 4-month period from January to April 2018 to the 4 month period from May to August 2018 there was 83.60% improvement in the goal conversion rate.
Increase in Sessions
Comparing new sessions for December 2017 and January 2018, the value increased from 3,908 to 5,308.
Improvement in Social Media
Social media traffic consistently improved between January and March 2018 compared to the previous year.
StumbleUpon - 173.21%
Google+ - 100.00%
LinkedIn - 200.00%
We have been working with this company for quite some time now and have helped the business become really successful as a lab equipment dealer.