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    SEO Case Study - bodySCULPT®


    bodySCULPTAn advanced plastic and cosmetic surgery center based in Manhattan, NYC, bodySCULPT® specializes in providing innovative body contouring treatments. Led by two well-known plastic surgeons, this AAAASF-accredited NYC practice offers a wide range of minimally-invasive and non-invasive procedures. The surgeons utilize advanced body sculpting technologies to help patients meet their aesthetic goals with minimal or no downtime.

    bodySCULPT's plastic surgeons have extensive experience in performing liposuction, abdominoplasty/tummy tuck, breast augmentation, breast lift, Brazilian butt lift, and other cosmetic surgical procedures. They provide personalized solutions to enhance each candidate's natural beauty and make them look and feel their best.

    An expert in providing cutting-edge digital marketing solutions to help businesses establish their brand, Long Island SEO company MedResponsive has been assisting this client for more than 7 years. Our customized SEO solutions are helping this client achieve higher search engine rankings.

    The Challenge

    Our team started working for this site right from its inception. The client’s prime requirement was an SEO-friendly website that would enhance their visibility in major search engines such as Google, Yahoo, and MSN. Our experienced designers and developers worked together to create both HTML and Flash versions of the website, which we redesigned later into one. Overtime, Google reviewed the site to meet the latest changes in the overall design.

    Solutions Provided

    Satisfied with our web design and development service, the client entrusted us with managing their SEO and viral marketing campaign. Our comprehensive content marketing strategy and other SEO tactics helped drive more organic search traffic to the site. Our designers also made the site entirely responsive to ensure that the website would be easy to read and navigate on any device.
    Adhering to the latest SEO guidelines, our team created a customized digital marketing plan for the site. They re-designed the site to feature more than 100 pages with informative content, educational videos, easy-to-use contact form, social media buttons, and blog posts. After a few months, the site witnessed a major improvement in all areas of performance including organic traffic, leads, and social media return on investment.

    Our team's effective SEO and SMO strategies include, but are not limited to, the following:

    • Developing unique web content incorporating relevant keywords, as specified by the client
    • Content marketing strategies such as blog submissions, press releases and articles, and video marketing
    • Blog, News and Wellness sections built using the latest WordPress technologies
    • Optimizing web page Titles and Meta description tags for targeted keyword phrases
    • Optimization services focusing on all major social media platforms including Facebook, Twitter, YouTube, Instagram, LinkedIn, Yelp, and others
    • Conducting PPC campaigns and creating quality landing pages to gain exposure and improve search ranking
    • Providing the client with monthly search engine tracking and analysis reports
    • Strategies to successfully met the challenges posed by Google Penguin updates

    Results Achieved

    Our strategies helped the client achieve tangible, high-impact results:

    Improved Organic Traffic

    Comparing the values for March 2018 to March 2017, organic traffic increased from 51.06% to 65.10%. Percentage change in organic traffic is 84.09%. Overall increase in traffic percentage is 45.56%.

    Increase in Number of Conversions (Organic Traffic)

    Total number of Conversions in December 2017 was 98, which increased to 160 by March 2018.

    Increase in Sessions

    Focused on USA, the total number of sessions in March 2017 was 7,245, which reached 9,965 by March 2018. Percentage of organic search sessions in March 2017 is 50.40% of total sessions, which reached 65.08% of total sessions by March 2018.

    Comparing new users for March 2017 and March 2018, the value increased from 5,648 to 8,248 i.e. 46.03% change.

    Social Media Marketing Improvements

    Social media traffic consistently improved between May and July 2018 compared to the previous year.

    • Facebook - 82.89%
    • Twitter - 46.67%
    • Pinterest - 116.67%
    • Instagram - 400.00%

    The client is happy with the results that we helped them achieve over the specified time frame.

    The client has grown with us and their practice now offers more advanced liposuction and body sculpting techniques. We redesigned the site for the second time to add more features, and it now includes more than 200 pages, a review session, a health & wellness blog segment, and news section.

    The Google analytics report shows measurable increase in website traffic, page views, and goal conversions. Pleased with the results of the project, bodySCULPT® continues to use our services and enjoys the long-term benefits of the successful SEO campaign we have implemented for them.