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    SEO Case Study – Park Avenue Smart Lipo™

    Overview

    PASLA leading plastic surgery facility based in Manhattan, New York City, Park Avenue Smart Lipo™ is specialized in minimally invasive Smartlipo laser liposuction procedures for both men and women. This AAAASF-accredited state-of-the-art surgical facility is located on Central Park South in New York City, and our plastic surgeons focus on providing their patients with the finest quality treatments, optimal results and superior quality care. They are also experienced in using other lipo techniques such as VASERlipo and BodyTite. Long Island-based MedResponsive has been providing SEO support for this client for many years.

    The Challenge

    Right from the layout, design and development of this website, we have been working with this client. Our designers first created the HTML and Flash versions of their website and then redesigned them into one. All necessary changes were made on the website to make sure the site meets the changing requirements of various search engine algorithmic updates. The client's next requirement was to create an SEO strategy that would help them generate long-term exposure, capture leads and convert them into paying customers.

    Solutions Offered

    Evaluating our client's website and their requirements, our SEO team worked out a systematic plan to meet their targeted goals.

    We implemented customized SEO strategies including site optimization; generating new and engaging content for the most important keywords; organic SEO and PPC campaigns; local SEO; social media optimization; and other link-building strategies to promote their practice.

    Our team also -

    • Conducted a thorough website analysis
    • Developed a responsive site design
    • Defined business-specific keywords and phrases that could generate a huge flow of traffic
    • Conducted a full website SEO audit that gave an idea on what could be improved
    • Applied meta-tag optimization for all relevant pages
    • Optimized all website pages and images
    • Optimized the PPC campaign for paid search
    • Executed off-page SEO strategies to drive more quality backlinks to the website
    • Through our SEO tactics and comprehensive content marketing strategy, we could drive more organic traffic to the client’s site.
    • When it comes to design, the website looks stunning and attractive, and it showcases this client’s services as well as professionalism.
    • Being user-friendly, the website allows patients to get the information they’re looking for easily.
    • Organic search traffic to the surgeons’ profile pages and the number of conversions have increased tremendously.
    • The latest trends in website design were also met, when the site became responsive.

    The following are some of the results achieved:

    Improved Organic Traffic

    (3 Month Comparison)

    May 1, 2018 to July 31, 2018 = 13.21%

    Aug 1, 2018 to Oct 31, 2018 = 23.17%

    Increased Conversions

    (3 Month Comparison)

    May 1, 2018 to July 31, 2018 = 26 goals

    Aug 1, 2018 to Oct 31, 2018 = 32 goals

    (23.07% increase)

    Increase in Sessions

    (9 Month Comparison)

    Jan 1, 2018 to Oct 31, 2018 = 8848

    Aug 3, 2017 to Dec 31, 2017 = 31824

    (259.67% increase)

    Geo-targeted Traffic

    May 1, 2018 - Oct 31, 2018 = 281783

    Oct 29, 2017 - Apr 30, 2018 = 180934

    (32.41% increase)

    Improvement in Social Media

    May 1, 2018 - Oct 31, 2018

    Oct 29, 2017 - Apr 30, 2018

    • Pinterest - 26.32%
    • Facebook - 12.16%
    • Twitter - 45%
    • Instagram - 58%
    • YouTube - 24.1%

    We are proud to say that the client has also grown with us, with consistent growth in traffic, page views and conversions. Satisfied with the results achieved by our efforts, Park Avenue Smart Lipo is continuing to experience the long-term benefits of our SEO campaign.