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    New Search Insights and Concepts at Google I/O

    Google I/O

    Getting to the top of organic search rankings on Google brings tremendous visibility, more traffic, and increased earnings to your website. That’s why Long Island search engine marketing companies keep watching out for Google’s algorithm updates and innovations that aim to improve user experience. The Google I/O Developer Conference There’s something that webmasters and SEO … Continue reading New Search Insights and Concepts at Google I/O

    A Marketing Art Form That’s Easy to Implement in 2021

    Marketing

    When you’re looking to establish a strong digital presence in the midst of established players, you need to think outside the box and go beyond the conventional search engine optimization strategies. One such strategy, or a marketing art form you could use is second-tier link building. First Tier and Second Tier Links for Internet Marketing … Continue reading A Marketing Art Form That’s Easy to Implement in 2021

    Why Setting up Ad Groups and Keywords for PPC Is Important

    Why Setting up Ad Groups and Keywords for PPC

    In our previous blog we saw the importance of pay-per-click (PPC) campaigns and their importance for search engine optimization in Long Island or any place for that matter. As we mentioned, we’re focusing on ad groups and keywords in this blog. When it comes to PPC ads, keywords and ad groups form the backbone of … Continue reading Why Setting up Ad Groups and Keywords for PPC Is Important

    How Big Is Google’s BERT Machine Learning Update?

    Big Is Google’s BERT Machine Learning Update

    Google has introduced a revolutionary update with groundbreaking features though it isn’t making as much noise as Google’s updates usually do. We’re talking about what’s called the BERT update. Specifically, it deals with Google understanding the user intent of queries better. For that Google has employed neural networking techniques, specifically called Bidirectional Encoder Representations from … Continue reading How Big Is Google’s BERT Machine Learning Update?