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    Improvements in Google Search Console Makes Search Data Analysis Better

    Google Search Console Makes Search Data Analysis

    Successful search engine optimization (SEO) and website marketing rely on objective data. The more relevant data you get, the more ROI you can attain from your SEO efforts. Long Island website marketing companies chart strategies for improving website visibility, indexing and ranking through data. The aim is not just to rank high in the search … Continue reading Improvements in Google Search Console Makes Search Data Analysis Better

    How to Effectively Implement COVID-19-related Announcements

    Effectively Implement COVID-19-related Announcements

    In view of the COVID-19 pandemic, many governmental organizations, healthcare groups and schools are publishing important coronavirus-related announcements that affect schedules and everyday lives. Google, the search engine giant, supports COVID-19 special announcements by highlighting them in search and by providing facilities for publishers to add structured data in those announcements. At the same time, … Continue reading How to Effectively Implement COVID-19-related Announcements

    Why Upgrading Your Old Blog Posts & Pages Helps

    Why Upgrading Your Old Blog Posts & Pages Helps

    While you make all the effort to churn out fresh content, have you realized what happens to the older content you’ve posted? Any Long Island website marketing company would know the importance of fresh, updated content for SEO advantages. Sometimes you’re so short of time that you fail to post new blogs or articles every … Continue reading Why Upgrading Your Old Blog Posts & Pages Helps

    Google Confirms November 2019 Local Search Update

    November 2019 Local Search Update

    Google makes significant, broad changes to their search algorithms and systems several times a year, which are often referred to as “core updates.” In early November, Google added neural matching in local search, which led to several local ranking changes in the past month. Google recently confirmed this “Nov. 2019 Local Search Update” through its … Continue reading Google Confirms November 2019 Local Search Update

    How to Make PPC Ads More Efficient by Improving the Quality Score

    Make PPC Ads More Efficient

    Pay-per-click (PPC) is an important aspect of digital marketing. SEO packages in New York offered by advanced digital marketing companies ensure that you attain a good Google AdWords quality score for your PPC ads so you can experience higher click-through rates (CTR) and lowered ad costs as well. Why the Quality Score Is So Important … Continue reading How to Make PPC Ads More Efficient by Improving the Quality Score

    Why Google Experimented With Adding Place Names to Title Tags

    Title Tags

    SEO is constantly evolving, simply because it involves optimizing for the search engines, which keep introducing updates to their algorithms. That’s why social media optimization services in Long Island always keep tabs on the changes. Sporadic Reports of Google Adding Place Names to Title Tags Google seems to be experimenting with adding the name of … Continue reading Why Google Experimented With Adding Place Names to Title Tags

    Why Coordinating SEO and PPC Strategies Can Give Results

    Why Coordinating SEO and PPC Strategies Can Give Results

    One of the strategies Long Island website marketing companies employ is combining SEO and PPC campaigns for the maximum gains in terms of traffic, conversions and brand building for their clients. Why SEO and PPC Complement Each Other Most successful digital marketing campaigns combine SEO with PPC. They both have their benefits. However, PPC or … Continue reading Why Coordinating SEO and PPC Strategies Can Give Results

    Studies Show Marketers Sure of Target but Not the Path to Get There

    Studies Show Marketers Sure of Target but Not the Path to Get There

    The importance of an experienced Long Island SEO Company for businesses can never be overemphasized, since the competition in the online marketing space is tight. You would assume most businesses have a dedicated digital marketing team. But there are many that don’t. In any case, various studies have proved that most businesses want to be … Continue reading Studies Show Marketers Sure of Target but Not the Path to Get There