PPC Marketing

Pay-per-click (PPC) or paid search is an integral element of digital marketing, and one of these days an interesting phenomenon was noticed in Google search that just served to enlighten us about Google’s discretion in placing ads. How a Christmas Search Returned Strange Ads Searching for an innocent and family-friendly term like “Christmas” on November … Continue reading How Searching for “Christmas” Gave Some Idea of How PPC Ads Work