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    How Searching for “Christmas” Gave Some Idea of How PPC Ads Work

    Searching for “Christmas” Gave Some Idea of How PPC Ads Work

    Pay-per-click (PPC) or paid search is an integral element of digital marketing, and one of these days an interesting phenomenon was noticed in Google search that just served to enlighten us about Google’s discretion in placing ads. How a Christmas Search Returned Strange Ads Searching for an innocent and family-friendly term like “Christmas” on November … Continue reading How Searching for “Christmas” Gave Some Idea of How PPC Ads Work

    Importance of Landing Page Optimization and Ad Content for PPC

    Importance of Landing Page Optimization and Ad Content

    In our previous blogs we dealt with the importance of Google’s Quality Score for PPC ads and setting up ad groups. The success of digital marketing in Long Island depends on these factors, but there are a few other things to remember as well in PPC marketing. We talk about so many things when it … Continue reading Importance of Landing Page Optimization and Ad Content for PPC