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With the ongoing COVID-19 pandemic, trends are rapidly evolving in ways many marketers have never seen before. Changes are happening almost every day that it’s hard to grasp the magnitude of changes that are occurring, and it would take some time and perspective for us to truly understand it. When it comes to online search … Continue reading 3 Google Search Trends During COVID-19 Pandemic
On-page SEO means optimizing your each page of your website to rank high in search engine page results and attract more traffic. Relying on specialists in digital marketing in Long Island would be a great option to ensure proper optimization. Experts would apply the right SEO strategies to help your site to rank well. On-page … Continue reading 8 Essential Considerations in On-Page SEO
Does search evolve? Google’s latest video explains how search works and evolves. The new video is actually the latest version of a 2012 video, and clearly explains that search changes. The video clearly depicts how Google manages to return search results. When you search something online, Google refers to the thousands, even millions of web … Continue reading The Search Engine from the Perspective of Google Search Videos
In our previous blog we saw the importance of pay-per-click (PPC) campaigns and their importance for search engine optimization in Long Island or any place for that matter. As we mentioned, we’re focusing on ad groups and keywords in this blog. When it comes to PPC ads, keywords and ad groups form the backbone of … Continue reading Why Setting up Ad Groups and Keywords for PPC Is Important
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